Is Direct to Consumer Advertising Putting More Americans at Risk?
March 27, 2006
| About the Author **photo-1**Andrew Grenville is the Senior Vice President of Ipsos Insight Health. Andrew is the General Manager of the Ipsos Insight Health practice. He has spent his market research career in the pharmaceutical market, executing and analyzing primary research among both physicians and patients for the past 20 years. Andrew's specialty is the use of multivariate techniques in health and social research. He has written extensively on these topics in publications ranging from op ed pages to the Journal of Pain Research and Management. |
Despite the recent heavy scrutiny, consumers continue to support …
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