Dr. Jekyll and Mr. Hyde: Pharmaceutical Companies Contend with Drug Benefit and Risk Communications
February 20, 2006
| About the Author **photo-1**Edward Morawski is a leading expert in pharmaceutical brand equity and brand management research. Ed helps pharmaceutical clients identify fact-based and insightful answers to major marketing challenges. Ed's focus on global research in the pharmaceutical sector has helped to grow Ipsos Health into a trusted provider of quality research and industry leader. In addition to managing project teams on global and domestic physician research, Ed continues to build Ipsos Health's knowledge base on physician and patient opinion to maintain the practice's high-level understanding of the pharmaceutical market. Ed began his career in the … UPCOMING CONFERENCES
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