Consumers Give the Green Light for Rx Advertising

About the Authors
photo-1Fariba Zamaniyan is Vice President for marketing and business development for Ipsos Health, a practice dedicated to providing custom and syndicated research to prescription and non-prescription drug manufacturers as well as biotech and healthcare providers.She joined the marketing research division of Ipsos-Insight as an analyst 12 years ago. Over the past eight years, she has specialized in consumer research within the pharmaceutical sector, specifically monitoring consumer response to direct-to-consumer advertising for prescription drugs. Fariba gained her health sector expertise as the founder of Ipsos PharmTrends, a syndicated consumer tracking tool that measures consumer behavioral response to DTC …