FDA Guidance for 'DTC' Ads Strives to Advance Consumer Understanding

photo-1About the Authors Rosemary C. Harold is a partner at Washington, D.C.'s Wiley Rein & Fielding. Harold specializes in communications, internet, e-commerce and advertising practices.

John F. Kamp is of counsel in Wiley Rein & Felding's advertising, food & drug and product safety, privacy, internet & photo-2e-commerce and government affairs department.

This article was originally published as a WLF Legal Opinion Letter, and it is reprinted with permission. http://www.wlf.org

The Food and Drug Administration ("FDA") has taken significant symbolic steps in recognizing the need for, and value of, effective communication to consumers about prescription drugs and …