Makers of Ephedra Products Coming Under Fire
for Advertising Techniques

icCendicompanies manufacturing weight loss supplements containing ephedra heavily promote their products by promising drastic results and by touting the products' ability to "burn fat." These advertisements state that the consumer can achieve these results within weeks or months with little change in diet or an increase in physical activity.

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Dramatic "before" and "after" photos used in print ads and found on manufacturers' Web sites depict men with flab transformed into hunks with six-packs and picture women who once hid their figures behind frumpy clothes transcending into goddesses wearing bikinis.

The companies also reassure consumers that …